Chapter 16: Pricing Objectives and Policies
Walmart is a very well known company within the U.S. Over the years they have made it obvious that maximizing their profits is important to their success. Chapter 16 of Essentials of Marketing discusses the various objectives and policies that companies such as Walmart choose as their path to success. Their are some companies that are driven by their sales, but there are others that are driven by their profit. In order for Walmart to meet their requirements for profit, they have to be aware of not only their competition, but staying on top of their tasks to ensure they are covering every aspect of running a profitable company.