Umbrellas in a Desert?

Chapter 10: Place and Development of Channel Systems

Ever walk into a store and wonder WHY they sell a certain product there? Imagine visiting an area that is mostly dry and hot and walking into a convenience shop and one of the things they’re selling is an umbrella? It sounds pretty ridiculous right? Well, when organizations and companies are product planning knowing the place is very important. The most important aspect of finding the right “place” for a product is putting yourself in the customer’s perspective. Chapter 10 discusses how companies make their decisions about their product based off of the location in which they are attempting to sell and figuring out the quantity as well. The idea is to sell your product at a location where you know that it will benefit your company, because we all know selling an umbrella in a desert wouldn’t work.

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