Chapter 14: Personal Selling
Personal selling is strategy that causes sales people within a company to convince potential buyers to purchase their product. This article discusses the various marketing strategies in personal selling. Personal selling is seen even when a person is trying to sell themselves to potential employers. The main concept is attempting to convince someone that you or your product is the right fit for them/their needs. Many people fail to realize that there are many different ways to personal sell, some are positive and some are negative. In order to approach the personal selling situation properly, one must understand that there are strategies that work better than others, examples also found in the same article.