During our DESIGN WEEK, we were asked to create a Design Safari… which is a series of at least 4 photos that represent one of the components of “DESIGN”.
Design is a very huge portion of everyday life, but I feel like the only time that we really notice it is when it is an important item being designed. Good design is easy to point out, but I feel like bad design can easily go ignored. People aren’t as easy to judge something as a “bad design” simply because there are so many people in the world that are creative in different ways…. I don’t believe people really target someone on a “bad” design, just because OPINION is a huge part of design as well. In my design safari I thought I would target different aspects and attempt to view how design can be viewed in our everyday life.
The first competent that I found I could represent was “Typography” which ultimately means “the visual component of the written word”. I work at the Fitness Center at UMW and I happened to be reading this assignment while at work one day. I looked around at the various posters that were displayed and found that this poster simply saying “Healthy Steps” would be perfect for this component. The visual aspect of this poster would be looking at the “footsteps” … BUT the font within the footsteps also represents a similar message. There are feet for a reason… with two you can symbolize the idea of “steps” therefore having the words Healthy Steps would allow the observer to make a connection. The poster in itself is eye catching and the overall message of taking steps in a “healthy” manner is easily expressed. The font is very FUN and does a great job filling in the appropriate portion of the poster/footsteps. The font is also very bold, but not bold enough to take away from the feet and their purpose in catching one’s eye. The color contrast and the spacing of the feet add into the idea of the poster and how realistic it may seem. It honestly is a poster that most people have no issue looking at because it is SO simple and the message is quick and fun. I think it represents typography because the VISUAL aspect allows for the message to be seen in a positive manner… & the font/writing helps the observer convoy the message correctly.
The next component that I decided I would target was the “Minimalism/Use of Space” idea, in which a designer does MORE with LESS. I thought initially that this would be a difficult component to find, then I looked at the first example of the folders representing Me, You, Us… and realized I knew the perfect POSTER picture that I could use. The UMW athletic department has recently come up with a new way to bring our teams together… It is called the “DRIVE FOR 25″…. & with being an athlete I have seen this/heard this idea A LOT. Around our campus and mainly our athletic buildings there is a poster (not very big) that displays this message very clearly. It has all 25 varsity team pics placed all around the poster with the big words of “DRIVE FOR 25″ placed directly in the middle to explain our “athletic goal”. I thought this was the perfect idea of Minimalism because the “designer” of this poster simply took ALL of the teams and instead of making multiple posters, maybe one for every team… They were able to put all of these teams, and the goals of these teams onto ONE poster … without really doing A LOT to the poster, or making it seem like “TOO MUCH”. The designer was able to use their space in a VERY smart manner and fit their message in PERFECTLY.
While at work again, I found another component representing “design” that I could knock out of the way …. The idea of “Balance” which comes in two forms; symmetrical and asymmetrical and represents “an equilibrium that results from looking at images and judging them against our ideas of physical structure”. At the fitness center we have a stand that holds all of the “balls” that students/faculties members are allowed to use for free play or exercise. One of the most used set of balls is the basketballs. I found that the way the basketballs are placed and the shape of each ball, easily made a balance… something that could be represented in design. The idea of balance is so important to design because although it can be both symmetrical and asymmetrical…. anyone would be expected to know the difference. The design of this shelf was symmetrical, therefore we viewed the balls on it as symmetrical as well. The difference being…… if the shelf bad been created differently or by someone else who didn’t want them placed exactly like that, then our view of the balls ON the shelf could be altered as well. This “balance” allows for us, as humans to understand that design can be balanced out in various ways. Design can easily be viewed depending on our interpretation with balance involved. This is my symmetrical representation of balance.
The last component of the Design Safari that I decided to do was the “Dominance” component… in which there is a photograph that causes your eyes to focus on one key element. The photograph is dominated by that single element while containing the outside space around the lit up pumpkin. Another reason I thought I would do this picture is because it is the month of Halloween and the design of the pumpkin is greatly emphasized. We have a lit up pumpkin in my room and it has been there for about a week now… I never considered it as a concept of “design” until I read the meaning of “dominance” and actually had an opportunity to connect it. The whole idea of design can be expressed through multiple things… having a design that easily “dominates” a certain space causes it to be that much more effective and eye-catching. The entire idea being dominance can actually be seen on an everyday basis, I know I often find myself looking targeting one component while looking at a general picture.
I found this Safari to be very fun and entertaining. I didn’t realize that so many forms of design could be found in and around my everyday life. Design is such a general term, but since getting a chance at understanding these forms and inner details to design it has allowed me to learn a bit more at how these key components cross one’s mind while creating an important “design”. Generally speaking …. one might not think to consider these components through life, but design can really be found anywhere and any time.