Chapter 16: Pricing Objectives and Policies

Walmart is a very well known company within the U.S. Over the years they have made it obvious that maximizing their profits is important to their success. Chapter 16 of Essentials of Marketing discusses the various objectives and policies that companies such as Walmart choose as their path to success. Their are some companies that are driven by their sales, but there are others that are driven by their profit. In order for Walmart to meet their requirements for profit, they have to be aware of not only their competition, but staying on top of their tasks to ensure they are covering every aspect of running a profitable company.

Facebook? Advertising…

Chapter 15: More Details on Advertising, Publicity, and Sales Promotion

The Essentials of Marketing states that in 2010 Television used the most amount of money for advertising their products/services to the public. Although that fact is still true today, it seems evident that as the times are changing the internet and its influence on our generation may eventually catch up. A major method for advertising amongst college students and people under 30 has been through social media such as Facebook, Twitter, and even Instagram. The very interesting thing is that sites like Facebook have tutorials on how to advertise for your business by using their site along with listing their benefits. The way that Facebook has caught the eye of a lot of people is by their constant development and changes within their site. If you want to advertise for your business via Facebook, here’s the link on how to do it.


^ See… they even have me advertising for them.

Personal Selling?

Chapter 14: Personal Selling

Personal selling is strategy that causes sales people within a company to convince potential buyers to purchase their product. This article discusses the various marketing strategies in personal selling. Personal selling is seen even when a person is trying to sell themselves to potential employers. The main concept is attempting to convince someone that you or your product is the right fit for them/their needs. Many people fail to realize that there are many different ways to personal sell, some are positive and some are negative. In order to approach the personal selling situation properly, one must understand that there are strategies that work better than others, examples also found in the same article.


Chapter 13: Promotion

“Promotion is communicating informationbetween the seller and potential buyer or others in the channel to influence attitudesand behavior.” (Essentials of Marketing)

The three basic objectives to promote a product successfully are to inform, persuade, and remind customers. The idea of informing is to provide customers with all the necessary information to explain the product and answer the questions they may have. In persuading them, you are attempting to take customers away from the competitors with similar products and persuading them that your product is “better”. The act of reminding them attempts to show that you have not forgotten about your customers and that their service matters to you. If a company/organization has the right approach to promoting their products and services then their success will reflect upon that. Promoting is extremely important for new companies/organizations and it can really set the direction in which their future goes.

Umbrellas in a Desert?

Chapter 10: Place and Development of Channel Systems

Ever walk into a store and wonder WHY they sell a certain product there? Imagine visiting an area that is mostly dry and hot and walking into a convenience shop and one of the things they’re selling is an umbrella? It sounds pretty ridiculous right? Well, when organizations and companies are product planning knowing the place is very important. The most important aspect of finding the right “place” for a product is putting yourself in the customer’s perspective. Chapter 10 discusses how companies make their decisions about their product based off of the location in which they are attempting to sell and figuring out the quantity as well. The idea is to sell your product at a location where you know that it will benefit your company, because we all know selling an umbrella in a desert wouldn’t work.

Oh….. What brand is that?

Chapter 8: Elements of Product Planning for Goods & Services

“Branding” is the use of a name, term, symbol, or design – or a combination of those – to identify a product (Essentials of Marketing).

The manner in which our society has progressed over the last couple of decades has caused branding to become very important for product planning within organizations. It’s unfortunate to say, but many people focus on the brand name just because they feel as if it is “socially acceptable”. When creating a product, companies strive to have the product be successful, but also to create a “brand” that will interest people and keep their business. It is very common for people to buy things based on their knowledge of a brand, or simply by listening to reviews about a brand. Although price, quality, and other facts contribute into the definition of a good “product”, when people are buying certain goods or services the “brand” has become an important aspect in their decision making. The more popular a brand is the more likely it is for someone pick the brand product over the no-brand product, regardless of the price.


I WANT this, but I really NEED that….

Chapter 5: Final Consumers and Their Buying Behavior

A “need” is the basic force that motivates a person to do something, while a “want” is a need that is learned during a person’s life. As humans we are motivated by either a “need” or a “want” which has been psychologically proven. Chapter 5 analyzes the “PSSP Hierarchy of Needs” that explains the physiological needs, safety needs, social needs, and personal needs in attempt to explain why people buy certain things. It’s important to know the basics of what drives us as humans to purchase things in order to find the ideal method of marketing and reaching out to potential customers. As society grows, social influences have had a greater affect on consumer behavior. “Essentials of Marketing” chapter 5 has an Exhibit (5-7) that explains the “Stages in Modern Family Life Cycles” and the “usual flow”, “recycled flow”, and “traditional family flow”. The reasoning that family members influence consumer behavior is because of their shared values and attitudes. An example is simply thinking about a time that you have had an influence on a family member or even friend for the smallest thing. Now that I’ve thought about it, I realize that I influence my family members all the time without even making a huge effort. The fact that my family trusts my judgement on food places plays a huge part when I attempt to influence them to eat at one place over another. When our stomach growls, we are programmed to first follow our “needs” and find food, but over time we have also developed a “want” which motivates us to favor one thing over another in order to fulfill our “needs”.

I market? No wayyyyy

Chapter 1: Marketing’s Value to Consumers, Firms, and Society

Most of the time we don’t realize when we encounter the idea of “marketing” because it’s become second nature. Chapter 1 of “Essentials of Marketing” attempts to define marketing on a more personal level. We use marketing as a part of our everyday lives; the places we shop, the electronics we use, the goods and services we buy, and even our interactions with other people. Professor Gentry defined marketing as “providing people with what they want for perceived mutual benefit”, which realistically most of us do during the course of the day. With the understanding that “marketing” circulates our everyday lives, the key characteristics are important in order for an organization to market successfully. If you take a look at “Apple” and their methods on marketing, you begin to see the parallel with the overall success and continuous growth of the organization. Apple markets their products not only by advertising, but also through the satisfied customers that market through word of mouth. This chapter emphasizes that “marketing isn’t just selling and advertising”, but instead aiming to maintain satisfied customers by meeting or exceeding their expectations.



Making a transition with my website from the Digital Storytelling phase to my personal blog phase and now it’s time to incorporate the marketing portion. This is just to to notify readers that the posts to follow will relate to my Principles of Marketing course.

“He who is not courageous enough to take risks will accomplish nothing in life.”
-Muhammad Ali 


“Don’t stereotype me”

Last Spring while walking on campus one day I was drawn into a table set up by a couple of my fellow classmates…. the table attempted to promote the term “Don’t stereotype me” in order to open a few eyes to the students of not only our university but also other universities and people around the world.

I thought for a moment of the various things that I could write on the paper … things that I feel people don’t know about me, but I’m almost 100% they’d stereotype me for. Interestingly enough one of my really good friends, someone I consider to be like an older brother was walking by as well. I asked him to help me think of an idea to put on this paper…. and luckily enough we both had something in common.

I haven’t really talked about myself a lot on this site, but I guess there’s always a starting point. I am originally from Bosnia and Herzegovina and my family moved here in 1999 when I was only 6 years old. I know that most people don’t know where Bosnia is located and quite frankly I don’t blame you …. It’s a tiny country north of Italy that about 20 years ago was a part of Yugoslavia. Bosnia gained it’s independence on March 1st, 1992… about a year before I was born. Between the years of 1992-1995 Yugoslavia underwent a civil war and I’m sure most of you have briefly heard of the “Bosnian Genocide” that occurred during that time… and maybe even the term “Ethnic Cleansing of Muslims” as well. I don’t necessarily want to get into all the details regarding what occurred during that time, I mean I was only a baby and most of what I know about the war and it’s affects on my family is what I’ve heard from my parents and neither of them really talk about it much, I guess it’s a pretty sore subject. Instead, I’d like to get into how it affects me today… Bosnia is currently made up of 48% Bosniaks, 37% Serbs, & 14% Croats and although that doesn’t matter much anymore…. remember that it’s only been about 18 years since the end of the war and that amount of diversity actually means something. Here’s a link to more details about the war if you actually care to get into it and maybe expand your knowledge… What most people don’t know about me is that I …… Enisa Turko …… am a part of that 48% of Bosniaks also considered Muslims in Bosnia. I guess my appearance…. the blonde hair, blue eyes, fairly light skin stops people from believing that I am a Muslim, or even that I was BORN into the religion as apposed to converting…
This is a picture of Bosnia’s location:


On that spring day …. My friend Daniel (half Lebanese and half Portuguese, also a muslim) and I decided to write on our “Don’t stereotype me” paper that …. “We’re both blonde and white, but we were born Muslim!” – Don’t stereotype me. Yes of course most people found this shocking and intriguing, but it became even a bigger deal once it went on the internet. One of the girls that was a part of this UMW Campaign posted our picture along with a few others onto her tumblr page….. after a while it seemed to blow up. Questions arose about where we were from, and people wanted more details. Many supported us and others seemed confused. After a while she decided to take our picture and post it separately, where it also received lots of likes, reposts, and comments. The real question is, how many of my fellow friends or the people I interact with on a daily basis actually know this about me …. or do some of them simply assume that because of my appearance I am either a certain race or automatically considered a “white American” simply fitting the usual everyday stereotypes? I’ve been a U.S citizen for a few years now and although I am a Muslim, I know that I don’t practice every aspect of my religion… most of that being because… although Bosnia is majority Muslim, it is also located in Europe and by no means does that law of the of the country follow that of the Qu’ran. Religion is a practice and a belief and for no reason should someone’s religious views be questioned due to their appearance…. that in my opinion is simply an example of ignorance, or maybe just a lack of knowledge. I have spent the majority of my life living in Northern Virginia and I graduated from one of the most diverse high schools in the country… for years I have been surrounded by people from different countries, different religious beliefs, and certainly different political views as well. I have also figured out that not everyone is blessed with the diversity I have been surrounded by, nor is everyone as open-minded as I have become, mainly because of my interactions and life experiences. I strongly support the UMW ISA Campaign on “Don’t stereotype me” simply because I have certainly been stereotyped and although it may not be intentional…. we (including myself) stereotype on a daily basis and it’s not always a bad thing, but it’s human nature… it’s been engrained in our heads for YEARS and getting out of that mind set may be extremely hard. I guess I just ask everyone to think twice before you make the next assumption about someone…. ANYONE. One of the hardest thing at this age is to keep an open-mind. On a regular basis we find ourselves attempting to “fit in” instead of embracing the uniqueness and individuality that we all are blessed with. I know that I don’t always cherish the life I’ve been given, but I still remember that had things gone a little differently in June of 1999…. I probably wouldn’t be here and all the experiences and interactions I’ve had since then wouldn’t exist either. I guess I find myself thankful for all the knowledge that I’ve gained through-out my life… don’t get me wrong, I’ve got a lot more to learn…but I guess I hope I’ve taught someone out there something as well…..

I am a blonde hair, blue-eyed, Caucasian female that was born into a Muslim family & proud….BUT don’t you for a second let any of that determine your views of me as a human being.

Tumblr link for this photo ^.

P.S – I guess I plan on writing whatever crosses my mind in the upcoming months, feel free to check for updates!

 & comments are welcome.